four point o - blog

The latest offering from Google, especially for you early adopters out there!

>> http://www.google.com/chrome

I find myself using this web tool more and more, mainly to get a validation of my gut feel when presented with a new site to critique / review.  And I have to say - it’s a very, very handy tool. Websitegrader.com. It provides me with a clear, objective snapshot of the site in question, based on:

On-Page SEO

• Metadata

• Heading Summary

• Image Summary

• Interior Page Analysis

• Readability Level

Off-Page SEO

• Domain Info

• Google PageRank

• Google Indexed Pages

• Last Google Crawl Date

• Traffic Rank

• Inbound Links

• DMOZ Directory

• Yahoo! Directory

• ZoomInfo

Blogosphere

• Blog Analysis

• Blog Ranking

Social Mediasphere

• del.icio.us bookmarks

• Digg.com Submission Summary

Converting Qualified Visitors to Leads

• RSS Feed

• Conversion Form

Competitive Intelligence

• Keyword Grader

• Score Summary

This all means that I can very rapidly make an assessment, revert my findings and thinking to a potential client and not get bogged down in analysis-paralysis - which in today’s information overload, is entirely possible!

So, next time you want to get an idea of how a site is doing, try this web tool, websitegrader, and get answers. fast!

One last thing, it’s great for Competitor Analysis too - but I’ll leave that to you to play with!

I thought I’d write a few lines about a tool you might find very useful: the Duplicate Content Tool. Duplicate content is the name of a filter applied to search engines queries returning two or more relevant pages too similar to each other: as an effect, pages considered duplicates, or near-duplicates, of the first relevant results are excluded. This functionality is designed to serve the best assortment of results.

So, how does this tool work?

The tool visits the two pages you requested it to examine: it compares the two outputs and looks for differences, then it gives you a percentual index that shows how much difference there is between them.

So when having a Quality Score issue with Adwords - this might be a way to determine if your content is being filtered …

Have fun - it’s a really cool gadget!

A tool I have been using for a while - SEOMoz Page Strength tool (old URL: http://www.seomoz.org/page-strength) has been retired in favour of:

The SEOMoz Trifecta Tool Set!

Measure the strength of pages, blogs and entire domains based on factors inherent to popularity, influence and ranking ability. See your impact and compare against others in your industry. NOTE: Trifecta replaces SEOmoz’s popular Page Strength tool with powerful upgrades and enhanced accuracy.

My thoughts:

This is a nice and clear evolution of the tool and now allows you to test a unique page, a whole site, or for variation a blog as they are all different and should be measured more appropriately.

Page test for a site I’m working on:

1. ChessCube.com home page - Test Result for Single Page (50%)
   
2. ChessCube.com domain - Test Result for Domain (33%)
   
3. ChessCube.com blog - Test Result for Blog (6%)

As you can see, identifying areas for improvement becomes easy, and by reviewing the data collection and score comparisons you can see a more granular indication of what to start with. All in all, a very handy addition to the SEOmoz Tools Suite!