Archive for the 'SEO Issues' Category

Aug 12 2008

Think you have a duplicate content issue?

Published by Lee Stuttaford under PPC, SEO Issues, SEo Tools

I thought I’d write a few lines about a tool you might find very useful: the Duplicate Content Tool. Duplicate content is the name of a filter applied to search engines queries returning two or more relevant pages too similar to each other: as an effect, pages considered duplicates, or near-duplicates, of the first relevant results are excluded. This functionality is designed to serve the best assortment of results.

So, how does this tool work?

The tool visits the two pages you requested it to examine: it compares the two outputs and looks for differences, then it gives you a percentual index that shows how much difference there is between them.

So when having a Quality Score issue with Adwords - this might be a way to determine if your content is being filtered …

Have fun - it’s a really cool gadget!

URL 1 :

URL 2 :

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Jul 29 2008

The Survey for People Who Make Websites

Published by Lee Stuttaford under SEO, SEO Issues

Hi again,

A straight punt for the survey, I know, but last year’s one brought some fascinating insight, much like SEOMoz ’s survey recently. The web is about participation, so get going :)

Taken verbatim from Zeldman.com :

It’s back, it’s improved, and it’s hungry for your data. It’s A List Apart’s second annual survey for people who make websites.

I took it! And so should you. The Survey for People Who Make Websites.

Last year nearly 33,000 of you took the survey, enabling us to begin figuring out what kinds of job titles, salaries, and work situations are common in our field.

This year’s survey corrects many of last year’s mistakes, with more detailed and numerous questions for freelance contractors and owners of (or partners in) small web businesses. There are also better international categories, and many other improvements recommended by those who took the survey last year.

Please take the survey and encourage your friends and colleagues who make websites to do likewise.

Please do!

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Jul 07 2008

Solving Indexing Issues

Published by Lee Stuttaford under SEO Issues

After watching the video about Solving Indexing Issues by Rand Fishkin of SEOMoz, I wanted to summarise the great tips he gives so that it can be reused in documentation as part of the strategy for a website.

Enjoy!


SEOmoz Whiteboard Friday-Solving Indexation Problems from Scott Willoughby on Vimeo.

The Philosophy:

  • Make Every Link Count.
  • Create a single Navigation System for Bots / Crawlers.
  • Permanently redirect ‘Page Not Found’ Errors to the correct page (301s’ for 404s’)
  • Fewest Possible click levels to Content:
    • 1 page > 100 pages > 10 000 pages > 1 000 000 pages (only 4 leves to a million pages)

In Practice:

  • Consider using the “nofollow” hyperlink attribute every time.
  • Decide on Navigation System to get bots to the content as quickly as possible.
  • Use the “nofollow” attribute on non-core Navigation Systems like on-site Search result pages, links to XML & HTML sitemaps, Date Archive, Tags.
  • Use Google Webmaster Tools to find 404 and change to 301.
  • Slightly Grey Area: Permanently redirect (301) non human traffic to your preferred Navigation System start page.

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