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	<title>four point o - blog</title>
	<link>http://www.fourpointo.co.za/blog</link>
	<description>search engine optimization, design &#38; development consultancy blog</description>
	<lastBuildDate>Wed, 19 Nov 2008 12:38:27 +0000</lastBuildDate>
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	<item>
		<title>Google&#8217;s Relevancy Algorithms Change by Keyword: LongTail vs. Core Category Words</title>
		<description>Some interesting reading :
http://www.seobook.com/googles-relevancy-algorithms-change-keyword

I thought I’d chart the head vs. tail to get a better comparison than the pie charting he used ... interesting nonetheless.

(Y axis is percentage)
 </description>
		<link>http://www.fourpointo.co.za/blog/?p=19</link>
			</item>
	<item>
		<title>New site for Rudra Clothing - http://www.gamer-gear.co.za/</title>
		<description>A new site I helped to get going and is now about to launch ... http://www.gamer-gear.co.za, the new site that replaces http://www.rudra.co.za.


Gamer Gear creates and merchandises gaming gear &#38; apparel specifically for gamers - a nice niche to focus on!

My personal favourite is the Zombie Repellant shirt design, while relatively ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=17</link>
			</item>
	<item>
		<title>Tada!</title>
		<description>

The latest offering from Google, especially for you early adopters out there!

&#62;&#62; http://www.google.com/chrome </description>
		<link>http://www.fourpointo.co.za/blog/?p=16</link>
			</item>
	<item>
		<title>A Google browser? Yes &#8230; Everyone, meet &#8220;Chrome&#8221;</title>
		<description>Hi all,

Something I've been kinda expecting, what with Google's constant expansion beyond search - is when will they build their own browser? A browser that intergrates rather seamlessly with the rest of their offering - a thin client to Google? If this goes the way of Mozilla Firefox, with the ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=15</link>
			</item>
	<item>
		<title>Box &#8216;o Tricks - Websitegrader.com</title>
		<description>I find myself using this web tool more and more, mainly to get a validation of my gut feel when presented with a new site to critique / review.  And I have to say - it's a very, very handy tool. Websitegrader.com. It provides me with a clear, objective snapshot ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=14</link>
			</item>
	<item>
		<title>Think you have a duplicate content issue?</title>
		<description>I thought I'd write a few lines about a tool you might find very useful: the Duplicate Content Tool. Duplicate content is the name of a filter applied to search engines queries returning two or more relevant pages too similar to each other: as an effect, pages considered duplicates, or ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=13</link>
			</item>
	<item>
		<title>The Survey for People Who Make Websites</title>
		<description>Hi again,

A straight punt for the survey, I know, but last year's one brought some fascinating insight, much like SEOMoz 's survey recently. The web is about participation, so get going :)

Taken verbatim from Zeldman.com :
It’s back, it’s improved, and it’s hungry for your data. It’s A List Apart’s second ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=12</link>
			</item>
	<item>
		<title>ChessCube.com has a revenue model!</title>
		<description>ChessCube.com opens it's virtual store!
View the opening products at ChessCube Store now!

The products are videos that you can add to your ChessCube Cinema Library and watch over and over - well known IM Andrew Martin takes you through the Opening Suggestions for Black I &#38; II.
This is a fun and ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=11</link>
			</item>
	<item>
		<title>New SEO All-rounder Tool from SEOMoz!</title>
		<description>A tool I have been using for a while - SEOMoz Page Strength tool (old URL: http://www.seomoz.org/page-strength) has been retired in favour of:
The SEOMoz Trifecta Tool Set!

Measure the strength of pages, blogs and entire domains based on factors inherent to popularity, influence and ranking ability. See your impact and compare ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=10</link>
			</item>
	<item>
		<title>Solving Indexing Issues</title>
		<description>After watching the video about Solving Indexing Issues by Rand Fishkin of SEOMoz, I wanted to summarise the great tips he gives so that it can be reused in documentation as part of the strategy for a website.

Enjoy!


SEOmoz Whiteboard Friday-Solving Indexation Problems from Scott Willoughby on Vimeo.


The Philosophy:

	 Make Every ...</description>
		<link>http://www.fourpointo.co.za/blog/?p=9</link>
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