what we offer
Design
four point o has a close working relationship with a number of top designers who specialise in the online space. As an SEO consultancy, primarily, we're able to faciliate the creative process (from concept to final atwork), for you, so you get the best design in the shortest time and at a practical cost. For some examples, please see the about page for sites listed.
Development
four point o is able to provide development and consulting services, (PHP / ASP / xHTML & CSS / Java) on request, i.e. we have working relationships with a number of freelance specialists whom we call as the need arises.
Copywriting / Editing
An essential and much over-looked aspect of making websites succeed is the content itself! We're once again, able to help in this regard, via our staff writer and if necessary, freelance writers too.
Search Engine Optimization
Site Audit : On Site
This Search Engine Optimization review takes only on-site factors into consideration, typically used for a first step into a longer term process covers aspects such as:
- Your Site's Code Quality
is it legible to search engines? - Rich Media Optimization
Are your images as small as they can be? If not, the next point probably will be a factor - Your General Site Performance
does the search engine crawler 'time-out' and people get tired of waiting and leave? After 7 seconds, they do!
Site Audit : Off Site
This externally focused review is an evolution of the former, but has off-site factors and key points added to the audit:
- Back / External Links
These links are counted as impartial 'votes of confidence' for your site. By Google. There are ways to solicit these links and we'll discuss that in this kind of document. - Duplicate Content
Very, very often, the same content is linked more than once and subsequently, it will be de-ranked, or dropped into the 'supplemental index'. We check for this and do what can be done to correct this as it detracts from your overall site ranking. (We use Bruce Clay 's SEO Toolset to create these reports accurately.)
Competitor Analysis
In this document, we deal with how your perceived competitors are performing and what can be learned from their mistakes and successes.
Site Technical Improvement Action Plan
A further evolution of the Audit process, this action plan takes the above and turns it into a list of executable points, in sequence, so all matters can be addressed in the correct order, and with the most critical being attended to with a higher priority at the outset.
Site Technical Launch Action Plan
A proactive, rather than retroactive approach - we formulate a forward looking strategy, with goals and milestones mapped out - and then work with the client to ensure these are met timeously.